Hi, I'm Phu

I currently lead a wonderful team of Product Designers responsible for the whole Delivery network and Rider experience at Deliveroo

Our team solves complex design and product problems at one of Europe's fastest-growing technology companies delivering food to homes and offices in over 100 cities and 12 countries.

I work on growing and scaling our design practice to make that happen.


Before Deliveroo, I was Head of UX at Notonthehighstreet

At NOTHS, I built and lead a team of Researchers & Designers designing great experiences for people looking for something less ordinary as well as for the creative independent businesses that made that possible


My preferred form of contact is via email at

If we've met, you can connect with me on LinkedIn.
If we have shared interests, you can follow me on Twitter. I occasionally post to Instagram

Lets meet in person

I live in London and often found at Product/Design/Tech events. I’m always happy to talk about speaking at one too!

I highly value learning - I love finding people (and teams) to learn from and/or help so contact me if you are interested in the same.