Who I am

I love all things design, technology & product related.
I am passionate about building great teams and environments for designing intuitive, delightful, user experiences.

Where I work

I work with an absolute awesome team of Product Designers & User Researchers at Deliveroo Design where we create great experiences for lovers of great food.

Where I used to work

Prior to Deliveroo, I was Head of UX at Notonthehighstreet leading a team of UX Researchers, UX Designers & Product Designers.

At NOTHS, I was responsible for creating, establishing and heading up the function responsible for designing great experiences for people looking for something less ordinary and the amazing creative businesses that made it happen.

Over the years, I have also been fortunate to have worked across a wide variety of companies including Discovery UK, New Look, Sky, AOL and Opodo.

Where to find me

I'm generally reachable by email at hi@phu.ly

Based in London, you can often find me at various conferences & meetups.
If we do run into each other, do pop over and say hi.