Hi, I'm Phu Ly

I'm the Head of User Experience at Notonthehighstreet.

Who I am

I love all things design, technology & web related. I am passionate about building great teams and environments for designing intuitive, delightful, user-centred experiences.

Where I work

I currently lead a wonderful team of UX Researchers & Designers at Notonthehighstreet.com, the world's leading curated online marketplace and one of the UK's most high profile e-commerce destinations.

I have amassed a breadth of experience across a wide variety of industries and companies including Discovery UK, New Look, Sky, AOL and Opodo.

Where to find me

I’m generally reachable by email at (my first name) at (this domain) and, if you're in London, happy to talk about all things design and digital over a coffee.