Hi, I'm Phu Ly

I'm the Head of User Experience at Notonthehighstreet.

Who I am

I love all things design, technology & web related. I am passionate about building great teams and environments for designing intuitive, delightful, user experiences.

Where I work

I currently lead a wonderful team of UX Researchers, UX Designers & Product Designers at Notonthehighstreet.com, the world's leading curated online marketplace and one of the UK's most high profile e-commerce destinations.

I have amassed a breadth of experience across a wide variety of industries and companies including Discovery UK, New Look, Sky, AOL and Opodo.

Where to find me

I'm generally reachable by email at hi@phu.ly

Currently based in London, you can often find me at various conferences and meetups - if we do run into each other, do feel free to pop over and say hi.